UX / UI Design
Before we build anything, we understand, define and refine the customer user journey.
Design isn’t simply making something look fantastic, it’s about the entire user experience and how the customer interacts with your product. Think of it as a journey, where you use your understanding of your customers to help them find what they are looking for quickly and easily.
Our design process is built around the user’s experience by a team of expert designers who have spent time immersing themselves in the client’s business and the needs of its customers. We collaborate closely with our clients and here is how we go about creating a user interface and refining the user experience.
Our 5-Step UX/UI Design Process
1. Initial Design Meeting
Once the project starts we’ll discuss your preferences for design. We’ll work with your brand guidelines and listen to your thoughts on what you like and don’t like, any imagery and style preferences and examples of other sites you like. Once we’ve got a good understanding of what you want, we start initial designs.
2. Initial Design Presentation
Our designers create a small number of screens based on your requirements and design preferences. Then we present them for your feedback in a workshop environment. We welcome all your comments, discuss your initial thoughts and guide you on best practice in design.
We make any design tweaks based on your feedback, before getting your final agreement that you are happy with the design. Then we go ahead and make the full project prototype.
3. Full UI Prototype Dev
Once we’ve got your stamp of approval, our UX designers hit the big red ‘Full Prototype’ button. Created using InVision, it enables you to experience all the journeys a user might make around your new site. We break the prototypes into sets of screens, each screen mimicking exactly how the finished site or app will look and function.
4. Prototype Tweaks
Once it’s finished we’ll demo the prototype for you and ask you for your feedback. Our designers will review all your annotations, feedback then amend the prototype accordingly. If a specific suggestion won’t work from a design perspective, we’ll explain why and put forward an alternative solution.
5. Joint UI Prototype Sign-off
Completely happy that the prototype matches the agreed proposal and acceptance criteria? Sure it contains everything you expected it to? Once you’re ready to sign it off and our internal testing team have checked everything against the acceptance criteria, together we sign off the prototype. Only then does it move on to our engineers to create the fully functioning software, app or site. Full sign off is essential as it cuts down on time-consuming amends during the build and avoids delays in the completion of the project.
Have an idea or project to discuss?
Fill out the short form on our Contact Us page, give us a call directly on +44 (0) 800 029 1425 or email us at enquiries@avamae.co.uk. We’ll guide you through our process, advise on the best possible solutions and steer you in the right direction.