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What is Responsive Web Design?

Responsive web design is a new web design strategy and technology being developed to find the best ways in which to display websites on all screen types and devices. It tends to start out with consolidating website elements such as CSS3, fluid grids, media queries and flexible images etc to enable web pages to display on the available devices or platforms.

With users accessing the Internet from a plethora of devices such as desktops, smartphones, game consoles and tablets with varying screen resolution, size and orientations for each, the most logical solution is one website for every screen.

The big question is when to use it? There are a few key elements to should consider before going down the responsive road such as Performance, Browser Support, Content and of course Website Vs. Web App. The fact is when considering RWD it’s important to consider all the facts as it may not be for everyone. That said, at the very least a web experience should be fully optimised for mobile especially given that tablet sales are expected to exceed 100 million this year.

"2013 really is the year to start thinking about systems and stop thinking about web pages."

12 August 2013
Blog Author
Lisa Moore
UTC Aerospace
Criteo Live
Scottish Court
Michael Northcroft
British Safety Council
Harris Hill
Trait Online
LSE Lighting
Alliance Boots
Nine Avenue
Novartis
Informa plc
Yell
Red Umbrella
Homebase
Enigma Quests
Phones 4U
Reed Business Information
Petainer
Faber and Faber
Pauline Books & Media
Companies and Markets
11 Cavendish Square
Asit
UCLH
All So Pro
eGigger
Saudi Aramco
British Gas
Millerhare
Grazing Events
Marshall
Grazing Food
Foyles
Argos
Jaguar Landrover
4D Model Making Materials
Experian
Compare Hospitality
CO-OP
Vulpine
British Airways
Centrica
SmoQue Grill
King's Fund
Fan Quake
Iceland
Manoto 1
Great Eastern
Capita
ASDA
Gaimerz
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