back

Three Easy Ways to Allow User-generated Content on Your Site

"Add user-generated content to your site," they say. "It'll help your SEO, credibility and sales."

Well, that's the theory. But what are the most straightforward (and most effective) ways to give users the ability to create content? (And we don't mean building the next Facebook or YouTube.)

Add reviews

According to eMarketer, 79% of UK retailers find that customer product reviews improve site conversion rates. And, while it's only natural to fear negative reviews, a Bazaarvoice study found that 88% of reviews posted were positive or neutral.

So, not only are reviews a smart business move, they're probably one of the most logical and useful ways to attract user-generated content, particularly if you run an eCommerce site.

Add a blog

Even today the word blog has negative connotations for some business people. They think "waste of time", "unprofessional" and even "teenager writing angsty poetry."

However, blogging is just another word for publishing. It's simply the easiest way to get your content and news out there - and demonstrate your expertise.

But blogging (usually) doesn't end with the content. By writing compelling, entertaining or somehow useful posts, you can encourage feedback. Given time, and with enough interaction, blog comments can generate as much content as the posts themselves.

Your web development company should be able to add a blog to your site in no time.

Integrate forums

Forums are effectively a rudimentary social network (and can be a great place to get customer feedback).

If your business has a suitably large following, or naturally fits with debate and social interaction (for example if you sell information, training or lifestyle products), then you might want to consider a forum.

So, there are three no-nonsense and effective ways to allow user-generated content. In a future post, we'll look at ways to encourage engagement and user comments.

In the meantime, why not take a look at our website design services to find out how we can improve your site's UGC-factor...

6 February 2013
Blog Author
Lisa Moore
Michael Northcroft
Centrica
Pauline Books & Media
Companies and Markets
Iceland
Compare Hospitality
Homebase
11 Cavendish Square
Capita
Yell
British Safety Council
Phones 4U
Grazing Food
Gaimerz
Trait Online
UCLH
Experian
Fan Quake
Marshall
Saudi Aramco
Asit
Scottish Court
ASDA
Informa plc
Great Eastern
Argos
SmoQue Grill
King's Fund
4D Model Making Materials
Grazing Events
eGigger
CO-OP
Reed Business Information
Harris Hill
Jaguar Landrover
Enigma Quests
All So Pro
British Gas
Novartis
Petainer
Foyles
British Airways
Vulpine
Alliance Boots
Manoto 1
Faber and Faber
Millerhare
Criteo Live
Red Umbrella
Nine Avenue
LSE Lighting
UTC Aerospace
See how we can help you
We would love to talk to you about your app or website development plans. Call us now on +44 (0) 800 029 1425 or visit our Contact Us page for alternative ways to get in touch.