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Three Easy Ways to Allow User-generated Content on Your Site

"Add user-generated content to your site," they say. "It'll help your SEO, credibility and sales."

Well, that's the theory. But what are the most straightforward (and most effective) ways to give users the ability to create content? (And we don't mean building the next Facebook or YouTube.)

Add reviews

According to eMarketer, 79% of UK retailers find that customer product reviews improve site conversion rates. And, while it's only natural to fear negative reviews, a Bazaarvoice study found that 88% of reviews posted were positive or neutral.

So, not only are reviews a smart business move, they're probably one of the most logical and useful ways to attract user-generated content, particularly if you run an eCommerce site.

Add a blog

Even today the word blog has negative connotations for some business people. They think "waste of time", "unprofessional" and even "teenager writing angsty poetry."

However, blogging is just another word for publishing. It's simply the easiest way to get your content and news out there - and demonstrate your expertise.

But blogging (usually) doesn't end with the content. By writing compelling, entertaining or somehow useful posts, you can encourage feedback. Given time, and with enough interaction, blog comments can generate as much content as the posts themselves.

Your web development company should be able to add a blog to your site in no time.

Integrate forums

Forums are effectively a rudimentary social network (and can be a great place to get customer feedback).

If your business has a suitably large following, or naturally fits with debate and social interaction (for example if you sell information, training or lifestyle products), then you might want to consider a forum.

So, there are three no-nonsense and effective ways to allow user-generated content. In a future post, we'll look at ways to encourage engagement and user comments.

In the meantime, why not take a look at our website design services to find out how we can improve your site's UGC-factor...

6 February 2013
Blog Author
Lisa Moore
Gaimerz
Asit
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Pauline Books & Media
Criteo Live
Grazing Events
Red Umbrella
Jaguar Landrover
Homebase
Yell
British Gas
UTC Aerospace
British Safety Council
11 Cavendish Square
Marshall
Faber and Faber
Petainer
Trait Online
British Airways
Iceland
CO-OP
Millerhare
ASDA
Novartis
4D Model Making Materials
Foyles
Phones 4U
UCLH
All So Pro
Experian
Vulpine
Centrica
Compare Hospitality
Alliance Boots
Informa plc
Enigma Quests
Great Eastern
Capita
Manoto 1
Reed Business Information
Fan Quake
Nine Avenue
Harris Hill
Saudi Aramco
King's Fund
Argos
LSE Lighting
Grazing Food
SmoQue Grill
Scottish Court
Michael Northcroft
eGigger
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